Blog

Notes from the delivery side.

Practical guides for marketing agencies on handing client work to a delivery partner: when it makes sense, how to brief it, and what to tell your clients.

White-label delivery
What is white-label delivery, and is it right for your agency?
What it means, what stays with your agency, and when it makes sense.
A client asks for something your team doesn’t do yet. Or something your team does, at a volume it can’t absorb this month. You have a decision to make, and it usually comes down to hiring, freelancers, or saying no. White-label delivery is a fourth option, and it’s worth understanding before you need it.
Inside this articleWhat it meansWhat stays with youWhen it makes sense
By Cove{{LAUNCH_DATE}}2 min read
Read more: What is white-label delivery, and is it right for your agency?
White-label delivery
How to brief a white-label partner (with a template)
What to send, what to leave out, and how to keep the first project clean.
A good brief is the cheapest way to improve the quality of delivered work. With a white-label partner it matters even more, because the partner can’t walk down the hall and ask what you meant. Everything they know about your client comes from the brief.
Inside this articleThe ten parts of a briefWhat to leave outWhat should come back
By Cove{{LAUNCH_DATE}}2 min read
Read more: How to brief a white-label partner (with a template)
Search
What are AEO and GEO, and what should you tell clients?
Plain definitions and honest expectations.
Sooner or later a client asks why they don’t show up when someone asks an AI assistant about their industry. You don’t need to become an expert overnight, but you do need an accurate answer. Here are the terms, and what you can honestly say.
Inside this articleSEO, AEO and GEOWhat to check firstWhat you can’t promise
By Cove{{LAUNCH_DATE}}2 min read
Read more: What are AEO and GEO, and what should you tell clients?

Have a request from a client right now?

Send us a brief

Notes from the delivery side.

What is white-label delivery, and is it right for your agency?

How to brief a white-label partner (with a template)

What are AEO and GEO, and what should you tell clients?

Have a request from a client right now?

Send us what the client asked.

Brief received.

Cookie settings