Clients are asking about AI search. You don’t need to become the expert.

Technical SEO, on-page SEO and visibility in AI-generated answers, built behind your brand.

No guaranteed rankings

Direct answers, clearly structured

Reported in your format

The client asked…

The client asked: “Why aren’t we showing up in AI search?”

Your team“We’re still figuring that out.”

Cove“We’ve got a process for that.”

The client asked: “Our traffic is dropping. Is SEO dead?”

Your team“It’s changing.”

Cove“We’ll audit it and tell you.”

The client asked: “Can you write content that ranks?”

Your team“We can write. Ranking is different.”

Cove“We’ll build it from search intent up.”

SEO, AEO and GEO: what each one is.

  • Search results

    SEO

    search engine optimization

    Helps your client’s pages rank in traditional search results.

  • Direct answers

    AEO

    answer engine optimization

    Structures content so it can be used as a direct answer: featured snippets, voice results and AI answer summaries.

  • AI tools

    GEO

    generative engine optimization

    Works on how generative AI tools understand, describe and cite a brand or topic.

They overlap. Clear structure, real topical depth, well-defined entities and consistent information help all three. That’s why we treat them as one capability.

What you can sell

Technical SEO

A site search engines can crawl and understand.

We handle: Audit, prioritized fix list, implementation support.

On-page SEO

Pages built around what people search for.

We handle: Titles, structure, copy, schema guidance.

Content strategy

A topic plan tied to search intent.

We handle: Research, clustering, prioritization.

Internal linking

Pages that support one another.

We handle: Link map and implementation guidance.

Answer Engine Optimization

Content built to be used as the answer.

We handle: Question mapping, direct-answer formatting.

Generative Engine Optimization

A clearer presence in AI-generated answers.

We handle: Entity and brand consistency, citation-friendly content.

Entity and topic optimization

Search engines that understand who they are and what they cover.

We handle: Entity mapping, topic coverage, structured data.

Search-focused content

Articles and pages that serve searchers and search engines.

We handle: Briefing, writing, optimization.

What can’t be guaranteed.

Nobody controls rankings, or what AI tools choose to cite.

We don’t promise

  • Positions
  • Traffic numbers
  • Specific citations

We do promise

  • A clear audit
  • A prioritized plan
  • Careful implementation
  • Reporting on what we changed and what to watch

FAQs

Your agency sells SEO and we do the work under your brand. You own the client relationship. We deliver audits, plans, content and implementation support.

AEO structures content so it can be used as a direct answer. GEO focuses on how generative AI tools understand and cite a brand or topic.

No, and be wary of anyone who says they can. We improve the conditions that influence visibility and report on what changes.

Both. We can deliver strategy alone, or strategy plus search-focused content.

Where your team gives us access, yes. Otherwise we deliver a clear implementation list for their developers.

Client asking about AI search?

Send us what the client asked.

A few lines is enough. We’ll ask for the rest.

Prefer to talk first?Schedule a call

or send a brief

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