Market, competitor, customer and industry research, delivered as work your agency can present under its own name.
Your logo on the report
Sources cited
Ready to present as yours
The client asked: “What are our competitors actually doing?”
Your team“That’s outside our current scope.”
Cove“We can take it from here.”
The client asked: “Who is our customer, really?”
Your team“We’re working from assumptions.”
Cove“We’ll find out.”
The client asked: “Is this market worth entering?”
Your team“We’d need to dig into that.”
Cove“We’ll research it.”
Uses existing sources.
Collects new information directly.
Goes beyond a list of competitors.
A clear picture of the market they operate in.
We handle: Trends, segments, sources, summary.
What competitors say, offer and do.
We handle: Identification, analysis, side-by-side comparison.
Insight they can act on.
We handle: Positioning, messaging and channel gap analysis.
Direct answers from real people.
We handle: Design, interview or survey guidance, synthesis.
Fast, sourced answers.
We handle: Sourcing, verification, summary.
An understanding of who buys and why.
We handle: Persona and needs analysis, customer language.
Context for strategy.
We handle: Trends, benchmarks, developments.
Where a finding rests on an assumption, or the data is thin, the report says so.
We do the research for your client work under your brand, and you present the findings as your own. We don’t contact your client.
Secondary research uses existing sources. Primary research collects new information through interviews or surveys.
Sources are cited in the delivery. Where data is limited or uncertain, the report says so.
It depends on the type and depth. We confirm the delivery date in writing when we confirm the scope, before any work starts.
Yes, with your coordination and your client’s permission. Primary research needs access to the right people, so we settle that at scoping.